weather insurance

How do you ensure good weather for the holidays?

As a nation we are obsessed with the weather; either it's too hot, too cold, too wet or too dry - never just right. Asking how a holiday went is invariably met with a detailed run down of the weather before the food - or even what the Parthenon looks like at sunset (weather again) - is mentioned.

This obsession is mirrored in the commercial world where poor trading on the high street is explained away by un-seasonal conditions (which can include it being too hot in summer!) and the profits of energy companies are affected by reduced demand for heating in mild winters. Then there are enterprises such as farming, sporting events and concerts; with these, and your holiday, adverse weather may not totally ruin the outcome but it often severely diminishes the expected profit (or enjoyment).

Register/ Login to read more >