targeted marketing

Can a marketing campaign ever be truly targeted?

No matter how brilliantly planned and executed a marketing campaign is some of the budget is wasted by the message not reaching its target audience - as a corollary adverts are rarely written purely for their target audience in the hope that they trap some other potential customers and so the message is diluted. We can think of this problem as seepage in the budget: for every pound spent it's accepted that a given amount will not be felt by Mr & Mrs Consumer.

This is a far from perfect arrangement and the spiralling cost of marketing further increases the need to ensure the maximum possible amount of budget is felt by the relevant buying public.

The team at Budding Entrepreneur has come up with a concept that will provide a platform for cost-effective and highly targeted visual marketing operating in an unexploited space.