executive summary

An Executive Summary is essential to all Business Plans: It provides an overview of what the business is and how it functions.

The Summary should be aimed at the prospective reader and needs to be sufficently engaging to encourage the audience to continue through the subsequent sections of the plan.

For example, ‘Business Angels’ often receive hundreds of business plans and will only read the executive summary before deciding whether to discard or carry on reading the plan.

For this reason, the summary requires the greatest effort and endeavour.

The best executive summaries are likely to be part sales pitch, part strategy, part business overview and demonstrate proficiency and insight into the relevant domain.

Register/Logon to see Budding Entrepreneur’s Executive Summary extracted from our business plan